Elaara: You Are The Occassion

‘A Very Special Bride of India’ was a unique off-shoot campaign created for Malabar Gold and Diamonds. The project, which consisted of a series of images and a 7 minute video, tells the story of how one comment on a social media post led to the fulfilment of an extraordinary dream.

At the heart of the campaign was the idea to shift from traditional, polished brand narratives to authentic, emotion-driven storytelling.