Har Tyohar Ke Sang Malabar

Creating a long standing IP ‘Har Tyohaar Ke Sang Malabar’ was the first step in transcending Malabar Gold & Diamonds image as the first choice for bridal jewellery in India to also being the premiere festive jeweller of India. We created a modular advertisement with the ability to add and delete individual festivals without losing the narrative or the energy of the film.

Our deep understanding of the film industry allowed us the opportunity to collaborate with one of the biggest hit makers of the year to create a song that would enhance the virality of the video; with music being at the core of every Indian festival.  The song rendered in five different languages ensured the film’s widespread acceptance and resonance across diverse cultural landscapes. The advertisement quickly became an overnight success, with audiences eagerly sharing, resharing and even creating covers of the song. Along with celebrity and non celebrity photoshoots and product shoots, the campaign became one of the most successful IP’s for the brand garnering over 15 Million Views on youtube alone.